AEE SCHOOL PATHWAY

Start Date

Academic Terms Times
September
January

START-UP SCHOOL (SUS)

We know from experience how complex the start-up process is for academics. Our start-up school offers a practical approach to developing an idea, one delivered by specialist academics who have gone through the process and can guide them as the idea becomes commercially viable.

ECA Duration

Full-Time/Intensive

Language

English

Effort

120 Hours

WHY ECA?

The Accreditations

The Start-Up School (SUS) is one of only a few programs designed for academics, and run by academics in industry. We provide a practical approach to starting a commercially viable business. Working with HE institutions and TTO’s we provide academic teams practical, impactful training.

The Core Value

Design thinking skills, marketing insights, strategy techniques, operations tools, financial management templates, leadership, critical thinking, strategic management and problem-solving.  – https://www.worldbank.org/en/topic/smefinance

What Makes This Different

At AEE, we are focused on the tangible benefits that our comprehensive programs provide. Academic teams will be able to leverage the skills and strategies from SUS to develop a sustainable profitable business, academic teams walk away with:

The Start-Up School Duration

Over the course of the taught SUS pathway, academic teams will explore a rich combination of specialist fields and areas of study including design thinking, marketing, strategy, operations, financial management and sales. More than that, SUS provides a practical toolkit, with the understanding of how to use it, where and how to start, and a tailored, step-by-step business strategy with someone on hand each step of the way. The program is flexible in nature and designed in such a way to work around the academic workload.

Key Outcomes

What You’ll Get

Testimonials

Our Colleagues


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Professor Norin Arshed Client
Dundee University

I have known Julie for over 10 years and not only is she an amazing person but she is an amazing colleague! She is an expert in entrepreneurship and is very hands on. Her passion and commitment to entrepreneurship - working with companies, students and teaching - is phenomenal. She brings experience, creativity and intellect to the table.


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Engineering PhD Student Client
University Strathclyde

Dr. McFarlane is very committed to the topic and has a high expertise, she managed to keep everyone involved throughout and was very inspiring and motivating. Thanks a lot!

Programme Director

The SUS was designed to solve a key trust issue in the small business sector. In an industry saturated with misinformation and unqualified start-up ‘experts’ in an un-regulated market, the SUS was developed to provide a safe trusted step-by-step approach to the starting a business (online or offline). As an academic in entrepreneurship, Dr McFarlane has spent over 15 years developing higher education programs in enterprise for students all over the world. During that time, she has witnessed the need, for a more practical approach to enterprise education, that still benefits from the research of leading academics.

Dr Julie McFarlane

Director of Learning,
Academy of Enterprise Education

Course Enquiry

Course Enquiry

To enquire about SUS please fill out the form and one of
our course advisors will be in contact.

The Accreditations

Getting Certified

Academics undertaking the SUS Pathway will complete the 60 hours program. Different evaluation methods are used within the program and participants will be assessed in the development of skills through both formative virtual classroom-based work and summative assessment in the form of a final pitch.